AI visibility glossary

How often and how positively AI answer engines mention your brand when users ask relevant questions.

A composite metric reflecting your brand's presence across tracked prompts and AI models.

Your brand's share of mentions compared to tracked competitors in AI-generated answers.

Whether AI mentions of your brand are positive, neutral or negative in context.

Optimizing your brand's presence in AI-generated answers, similar to SEO for traditional search.

AI systems like ChatGPT, Gemini, Perplexity, Claude, and others that generate direct answers to user questions.

A real-world question a potential customer might ask an AI assistant about your product or category.

A source domain or URL that AI models reference when generating answers about your category.

A run that executes your tracked prompts across selected AI models and updates dashboard metrics.

A brand workspace in VStok with competitors, prompts, audits and reports.

A shareable HTML visibility report accessible at a /r/:token link without login.

A crawl of your website for AEO and technical signals like schema and llms.txt.

The practice of improving how brands appear in AI-generated answers from ChatGPT, Gemini, Perplexity and similar systems.

Optimizing content and signals so generative AI systems cite and recommend your brand accurately.

Short form for strategies that improve visibility inside generative answer engines, often used alongside AEO.

SEO practices adapted for large language model retrieval and AI answer synthesis.

A source URL or domain that an answer engine references when generating a response about your category.

Tracking when and how AI systems name your brand across buyer prompts and models.

Running a defined library of buyer questions on a schedule to measure AI visibility over time.

The synthesized answer a user sees from an AI assistant instead of a traditional search results page.

When users form vendor opinions from AI answers without visiting brand websites.

A plain-text index file that helps AI crawlers find authoritative pages and product documentation on your site.

A protocol to notify search engines when URLs change so they recrawl faster after content updates.

Structured data that helps search engines and AI systems understand entities, products and FAQs on your pages.

An external domain that answer engines rely on when describing vendors in your market.

Your brand's percentage of AI mentions compared to tracked competitors on the same prompt set.

A shareable summary of AI visibility metrics, competitor benchmarks and citation trends.

A question that signals purchase research, such as comparisons, alternatives or pricing queries.