Term
GEO (Generative Engine Optimization)
Short form for strategies that improve visibility inside generative answer engines, often used alongside AEO.
Definition
Short form for strategies that improve visibility inside generative answer engines, often used alongside AEO.
Why it matters for AI visibility
Understanding this term helps marketing teams measure and improve brand presence in ChatGPT, Gemini, Perplexity and Claude answers. VStok tracks related metrics in a unified dashboard.